August 19, 2011—OrgHer BTS 2012 Geo Inspiration

8/4/11 Audit

Someone ripped off Laura Ashley! [again–lol!]
Greenroom's endcap in the BTS area:

Just Think endcap in action alley:
Moleskine endcap in action alley:
Private Label Mead Student Planners:
Pops of metallic in the gift wrap area:

Letterplay, alive and well in dishware:

Great packaging:


Proof that the Vera Bradley, complicated, paisley-type patterns are NOT too far out—they're in stores now!

Wednesday 6/22 Audit

handdrawn/imperfect geos:

nice fossil knock-off:

green is possible! this palette looks pretty bright here, but in person, it was perfect:

nice petite florals:

felt:

Target Packaging Audit

We needed to find some upscale packaging that looked minimal for the corporate business notebooks...so we headed to Target to see what some of our competitors were doing. After that we went to the Greene to check out gift & book. The full list of those pics can be found on the server under Trends > 2011 > Q2 > TGT and Bookstore Packaging.

3/18 audit

At last! The March 2011 products are set! Everything looked great. I think that the only disappointment was that the Mead P&O shelves weren't as angled as the buyer told us they'd be, making it impossible to see the top shelf if you're under 6 feet tall! But Marketing and Sales are on it and the correction request has been pushed out to the store managers.




















With the ongoing task of trying to figure out how best to use dual-branding on packaging, we explored the food aisles where this is often done as well as clothing and gum.
















































- Posted using BlogPress from Tara's iPhone

(Mandie)
I went with the Marketers on an expedition to the Newport, KY Target store because it would be set earlier than the ones near us in Kettering. The store was only 2 weeks old and quite sparkly!

We turned into our DHO aisle to find a sea of blah. The backdrops where white, the signage was woodgrain, and the shelving put the product on a different (and higher!) angle than we expected.



2011 OrganizeHer line...not fully set. All the pink items are missing from the first shelf.


The 2011 Mead Planning & Organizing set...note the image in the merch sign. The planners you see right below it were shelved higher than eye level for me, and I am 5 foot 6. Hmmph.


The full set...


2011 Real Simple line - not fully stocked yet.


And 4 feet away from it on the same side of the aisle, Room Essentials. The products are eerily similar.


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Noted from a trend perspective:
two great examples of endcaps that use various patterns but look cohesive.



BLUE looked really fresh.