Sunday, March 13, 2011

(Mandie)
I went with the Marketers on an expedition to the Newport, KY Target store because it would be set earlier than the ones near us in Kettering. The store was only 2 weeks old and quite sparkly!

We turned into our DHO aisle to find a sea of blah. The backdrops where white, the signage was woodgrain, and the shelving put the product on a different (and higher!) angle than we expected.



2011 OrganizeHer line...not fully set. All the pink items are missing from the first shelf.


The 2011 Mead Planning & Organizing set...note the image in the merch sign. The planners you see right below it were shelved higher than eye level for me, and I am 5 foot 6. Hmmph.


The full set...


2011 Real Simple line - not fully stocked yet.


And 4 feet away from it on the same side of the aisle, Room Essentials. The products are eerily similar.


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Noted from a trend perspective:
two great examples of endcaps that use various patterns but look cohesive.



BLUE looked really fresh.



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